Bhldn Wedding Dress. As soon as one of the top stores to purchase clothing inspired by field-tromping dutch milkmaids and classic squares of knotted natural fabric for ludicrous costs, Anthropologie has fallen in to some hard times. One vibrant spot for the Anthro brand name? Bridesmaids love BHLDN, the actual store’s bridal spinoff.
Based on Quartz, Anthropologie’s first 1 / 4 sales were only upward by 1% apparently there is a waning interest in wide-legged tablecloth pants. But Anthropologie’s BHLDN stores (which, oh yea my god, who brands these things? ) are doing this well with brides which Urban Outfitters (BHLDN as well as Anthropologie’s parent company) is actually slightly changing BHLDN’s concentrate, moving it towards looks right for a bridal party they’re currently doing a brisk business along with maids’ dresses and also attempting position its Anthropologie shops to break into the lucrative wedding ceremony gifts market, adding the registry so that engaged partners can ask for chipped and also heavy breakfronts reclaimed through colonial times be sent to their forever homes.